Business
AR postcards for campaigns, events, and memorable outreach
The same format that surprises families also works for launches, follow-ups, invitations, and premium direct mail. The point is not novelty for its own sake. The point is getting more attention than a flat printed card.
What you get
A campaign is fully handled. You bring a video and an address list, we do the rest and hand you the numbers.
Printed cards, mailed for you
We produce every postcard and send it to your list, in Switzerland or worldwide. No print shop to brief, no envelopes to stuff, no trip to the post office.
A video that plays on the card
Recipients point their phone camera at the printed card and your video plays on top of it in the browser. No app, no download, nothing to install.
A scan report you can act on
See how many people scanned, when, and how long they watched. Physical mail finally becomes as measurable as an email campaign.
A button inside the AR moment
Add an optional call to action to the AR view, for example donate, book, or shop. The card stops being a dead end and becomes a channel back to you.
How a campaign works
1. Send us your material
Your video, your artwork, and your recipient list as a simple spreadsheet.
2. We print and mail
Every card is produced and posted to each recipient, Swiss or international.
3. Recipients scan and watch
They aim their phone at the card and the video plays, no app required.
4. You measure and follow up
You get the scan report and can re-engage the people who opened their card.
Why an AR video postcard often outperforms typical advertising touchpoints
This is not a claim that AR postcards replace every channel. It is an argument about where physical mail, video, and a small moment of wonder combine into something people actually process, remember, and sometimes keep.
You buy attention, not just impressions
Most ads compete in feeds and inboxes where people scroll, skim, and forget. A postcard in the mail interrupts a different routine. If the printed image then unlocks a personal video in the browser, you add motion, voice, and emotion without asking anyone to install an app. That sequence is harder to ignore than another subject line.
Video carries what text and static print cannot
A CEO holiday message to employees, a sincere thank-you to long-term clients, or a launch story with real faces lands differently when people hear tone and pacing, not only read sentences. Video is not always appropriate, but when the goal is trust, gratitude, or internal culture, it is often the stronger medium.
Physical mail signals effort and respect
People correctly read cheap mass email as cheap. A printed card, produced and shipped, signals that someone allocated budget and care. For B2B relationships, anniversaries, Christmas, or a small set of VIP customers, that signal can matter more than the marginal cost of the piece.
Keepsakes beat discardables
Many digital ads disappear the moment the tab closes. A postcard can sit on a desk or a pinboard. The AR link brings the memory back on demand. You are not only chasing a single click. You are creating an object that can extend the life of the message.
No app requirement helps in real companies
Recipients open the experience in a normal mobile browser. That reduces friction for mixed device fleets, external customers you do not control, and situations where app installs are unrealistic. Simplicity is a feature for corporate gifting and client outreach, not only for consumers.
To be clear: Where AR postcards are not the automatic winner: pure performance marketing at huge scale and tight cost-per-lead targets, ultra-fast one-day turnaround without planning, or campaigns that need granular digital attribution only. The format shines when quality of relationship, memorability, and emotional clarity matter, alongside a clear next step (event, booking, landing page, or a simple human thank-you).
Where the format works well
- Internal moments: leadership video messages for teams (e.g. year-end, Christmas, milestones)
- Client and partner gratitude: holiday greetings, thank-you mailers, relationship anniversaries
- Event invitations that open a launch or welcome video
- Premium follow-up mailers for partners, leads, and clients
- Brand storytelling with a printed card plus browser-based AR reveal
- Influencer or press kits that feel physical, personal, and easy to open
What business buyers need to know
For campaigns, events, and larger branded mailings, we prepare a custom offer based on quantity, artwork, delivery scope, and any custom AR flow.
What stays constant is the core promise: simple sender flow, no-app viewing for recipients, and a format people are more likely to remember than standard direct mail.
Review company and product factsWhy printed AR mail earns attention
77%
of mail is read or looked at
133s
average time people spend with a mailed piece
935%
return on ad spend for B2B print mailings
3%
postage discount the US postal service gives AR mail
Sources: JICMAIL 2024/2025 (UK), CMC print mailing study 2025 (DACH), USPS 2025/2026 promotions.
Campaign quote calculator
See an all-in price in seconds. Print, postage, the AR video experience, and scan analytics are included.
Campaigns start at 100 cards.
per card
CHF 5.40
Estimated total
CHF 2’700.00
Order 1000 or more and the price drops to CHF 4.60 per card.
Indicative estimate. Your final offer depends on artwork and the AR flow, and we confirm it in writing.
Included in every card
- Printed postcard, produced and mailed for you
- Personal AR video that plays on the card, no app for recipients
- Per card scan analytics: opens, scans, and dwell time
- One shared video and artwork across the run
Tell us about your campaign
Send a few details and we reply with a concrete quote, usually within one business day.
API
Postcards API (early access)
We are building an API to create and mail AR postcards programmatically: triggered thank-you cards, event invitations, or CRM-driven direct mail. Join the waitlist and we will contact you as soon as pilot access opens.